The higher the switching cost, the more power the vendor has.Ĭlick to expand.My CC subscription expires in late January. These games are all about switching costs ( ). If a program like PDF-reader Nitro Reader announced a subscription plan, people would simply switch to Foxit Reader or some other similar program. Programs playing in more competitive market spaces simply do not have this power. Their users have few if any alternatives, so the must accept (at least in the short term) whatever the vendor decides to shove down their throats.
Who has the best price on quicken 2017 home and business windows#
You find that while they quote prices on a per-month basis, the minimum purchase for a lapsed subscriber is two years.Īn important point here is that programs like Quicken, Adobe Photoshop, and Windows have market and pricing power because they are so dominant. In the mean time your subscription has expired so you go to their web site to buy another month during which you can get this done. OK, you decide to bite the bullet and print out everything that is important, then start from scratch with a new program. You go to export your data and you find that there are no longer any export options that are useful for a complete export. So the fact that you still have the most recent program version on your own computer is irrelevant.Īfter a couple of price increases you get annoyed and decide to switch to some competing program. If your subscription expired and was not renewed, you can't get a new key and your database is toast. If you do not use the program for 30 days or do not have internet access for 30 days, you will have to jump through some hoops to get access again. From that point, each time you open the program it fetches a decryption key from the mother ship, together with an expiration date sometime in the future (30 days maybe).
Sometime along the way, the currently-weak database encryption is substantially strengthened. After that "update" you find that your standalone copy can't open the database any more. Sometime during that year you get a pop-up message that says "Updating Database." There is no option to decline. You, a loyal customer who has a standalone copy, decides that the current subscription price is acceptable and you sign up for a year.
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